Don’t act like a girl…. Don’t run like a girl…. Don’t play like a girl. We all have heard this metaphor ‘like a girl’ being used to show inactiveness. Is being a girl a crime? Is it a sign of shame? If no, then why our society makes fun of anything which is #likeagirl ? “Always” in this Ad points out this hidden & untold custom of the society which was never really noticed.Always took the step to change this mindset & is trying to reflect this rough mentality to the world.
At the time of adolescence, the girl herself is dealing a lot mentally and physically. When she observes this kind of mindset in the society and feels the same in her surroundings, her self-confidence, and mental strength drops. Unfortunately and unconsciously she accepts this mindset.
You will notice below that a small girl who was behaving the same as the boy, begins to think herself weak in her teenage. The one and only reason behind this is not someone from another planet but it’s our society and we are the main reason behind this. Yes, you read it right. It’s us, who are responsible for this mentality and inequality and we have to take this responsibility. Confused??? Don’t you know how we are responsible for this?
You have watched the response of the teenage boys and girls on asking them to behave #likeagirl. Now just ask yourself, why they were reacting as it is a matter of shame or fun? The answer to this question is nothing but our mindset. You definitely have heard of many girls leading and winning everywhere . These girls are not born with any supernatural powers. But the only thing they did was they didn’t care about the society. They were able to protect themselves from the mindset.
The voice that helped them in going against this flow was none other than their own voice. They listened to their hearts and took their first step. Although the percentage is less, but We all know that they overcame the obstacles that our society put in front of them along with the obstacles they face like everyone else. That’s an “AWESOME” thing. The most important part is they treated themselves as who they are, #likeagirl.
AdMuse along with Always wants from the people to ponder on this ad video and take their first step against this evil. We are the people that constitute the society and only we are going to change it. Let the girls feel and believe that they are not what the society wants them to be. Rather, they are powerful, confident and more importantly, they are who they are…And they can do anything #likeagirl.